Licensing Link, LTD



What is trademark licensing?
The business of granting the right to use a legally protected trademark, name, graphic, logo, slogan, likeness, or other similar intellectual property in conjunction with a product or service for a prescribed amount of time in a specific geographic area in exchange for a defined payment or series of payments in the form of royalties or fees.

Licensing as a Strategic Brand Awareness Tool
Licensing is a key element of an integrated brand marketing program that will help reach new and current consumers with everyday and unique products.

An Industry Licensing Example
Licensing has enabled (the trademark owner, or licensor) to extend its brand into new categories. Licensees (manufacturers) use the famous blue and red Dubble Bubble logo, the related brand character and other property related images to develop and officially licensed products for the marketplace.



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